Culture begins to emerge at the foundation of your company. In fact, many entrepreneurs will tell you it’s important to define it from day 1 before you even open your doors. But once your company starts to grow, the individuals bringing their unique and diverse perspectives to work each day drive your organization’s culture.
Simply defining your culture isn’t enough. You must cultivate it, and part of the cultivation process hinges on your recruitment practices. If you build a team with fundamentally different values from your company, your values will eventually shift, along with your culture.