Say that a doctor’s office subscribes to 10 magazines for its waiting room. Three of them focus on entertainment gossip, two feature health and fitness tips, three are family-oriented and two are business publications.
By the numbers, this kind of array may seem to indicate a particular set of preferences. But closer inspection would reveal that some of those magazines are more dog-eared than others. While a variety of magazines are physically represented, many of them are going underutilized and ignored, raising the issue of presentation versus implementation.
