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Workplaces Becoming a Stage for Corporate and Social Movements

In an era in which making your voice heard is more possible than ever, employees are empowering themselves and one another to incite real change in their workplaces.

A recent study conducted by global communications firm Weber Shandwick, in partnership with United Minds and KRC Research, delved into the recent phenomena of employee activism and how it is shaping workplaces and relationships between employees and their companies.

The genesis of the study, according to Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, is tied to recent activist movements by employees at Amazon and Wayfair.

“We firmly believe this is a movement that’s going to capture people’s imagination and their voices going forward, especially amongst the next generation who believe that they can make a difference,” Gaines-Ross said.

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