Canadians Value Wellbeing and Purpose-Driven Work, Survey Finds

November 18, 2024

As workplace dynamics continue to evolve in the post-pandemic era, a recent Workplace Values Index survey conducted by First Onsite Property Restoration highlights a shifting paradigm in Canada’s employment landscape. Conducted among over 1,500 Canadian adults, the survey underscores a significant emphasis on employee wellbeing and purpose-driven work. The findings, consistent with previous years, reveal that an overwhelming majority—85% of Canadians—regard employee wellbeing as a fundamental human right.

Gender Disparities in Workplace Values

Women’s Perspective on Wellbeing and Purpose

The survey’s results highlight a notable gender disparity when it comes to workplace values, underscoring that women place a higher premium on employee wellbeing and purpose-driven work compared to men. Specifically, 89% of women believe in the fundamental right to employee wellbeing, a sentiment echoed by 82% of men. This belief goes hand-in-hand with the desire for jobs that allow individuals to help others. An impressive 81% of women expressed a preference for roles where they can assist in making a difference, compared to 74% of men who indicated the same.

The data points to an increasing need for organizations to address these disparities by fostering a work environment that prioritizes wellbeing, inclusivity, and purpose. Leah Pearson, Director of Talent Acquisition at First Onsite, emphasizes that organizational leaders must not only recognize these differences but actively work towards bridging the gap. By prioritizing employee wellbeing and personal development, companies can create a more equitable and engaging workplace that appeals to a broad spectrum of employees. This approach is particularly crucial in industries like restoration, where the core mission aligns closely with values of helping and community support.

The Role of Hybrid Work in Employee Satisfaction

Another critical finding from the survey is the sustained desire for hybrid working conditions among Canadian employees. Approximately three-quarters of respondents expressed support for hybrid work models, reflecting the need for flexibility and balance in today’s work environment. This consistent preference highlights the importance of accommodating diverse working styles to enhance employee satisfaction and retention.

The demand for hybrid work models spans across genders, with both men and women appreciating the option to blend remote work with office presence. This trend suggests that employers must continue to adapt their policies and infrastructure to support a hybrid workforce effectively. By doing so, they can cultivate a more productive and contented workforce that aligns with contemporary working preferences. Moreover, organizations like First Onsite recognize that offering hybrid work options not only meets employees’ immediate needs but also underscores their commitment to evolving and progressive workplace practices.

The Intersection of Purpose and Employee Development

Organizational Strategies for Enhancing Employee Growth

The survey indicates that post-pandemic, there has been a stronger need for purpose in work, with 46% of respondents feeling this way. However, 42% of Canadians express that they lack opportunities for such meaningful employment, revealing a disconnect between employees’ aspirations and available roles. Addressing this gap is paramount for organizations aiming to attract and retain top talent in today’s competitive job market.

Pearson argues that to successfully bridge this gap, HR and organizational leaders must implement strategies that promote internal growth and professional development. By nurturing employees’ skills, providing clear pathways for career advancement, and ensuring that their contributions are recognized and valued, organizations can foster a sense of purpose and fulfillment. This holistic approach not only benefits individual employees but also enhances overall organizational performance by building a motivated and dedicated workforce.

The Restoration Industry’s Unique Appeal

The survey underscores the distinct appeal of the restoration industry, particularly in its mission to help people and communities recover from disasters. This inherent purpose aligns seamlessly with employees’ desire for meaningful work, making the industry an attractive option for those seeking to make a tangible difference. However, Pearson highlights that to sustain this appeal, organizations within the industry must invest in their employees’ professional development and internal growth.

By creating a supportive environment that encourages learning and development, companies can enhance job satisfaction and retention in the long term. Employees who feel valued and see a clear trajectory for their careers are more likely to remain committed to their roles and contribute positively to the organization’s mission. This alignment of purpose and professional growth is crucial for maintaining a resilient and dedicated workforce, especially in industries that rely on a strong sense of community and service.

Future Outlook for Workplace Values in Canada

Implications of the Pandemic on Workplace Values

The survey provides valuable insights into the evolving workplace values among Canadians, particularly in the context of the COVID-19 pandemic. The pandemic has undoubtedly reshaped perspectives on work, leading to a heightened emphasis on wellbeing, purpose, and flexibility. An alarming 22% of respondents plan to quit or change jobs in 2024, underscoring the continuous quest for fulfilling and meaningful work. This trend indicates that organizations must remain vigilant and proactive in addressing employees’ evolving needs and expectations.

As the demand for purpose-driven work and flexible working conditions remains high, companies must adapt to these changing dynamics to stay competitive. This involves not only offering flexible work arrangements but also creating opportunities for employees to engage in purpose-driven projects and initiatives. By doing so, organizations can enhance their attractiveness to potential talent and ensure a more satisfied and motivated workforce.

Methodology and Future Research Directions

As workplace dynamics continue to shift in the post-pandemic era, a recent Workplace Values Index survey by First Onsite Property Restoration reveals noteworthy changes in Canada’s employment landscape. Conducted with over 1,500 Canadian adults, the survey highlights a growing focus on employee wellbeing and purpose-driven work. These findings, which align with trends from previous years, indicate that a substantial majority—85% of Canadians—believe that employee wellbeing is a fundamental human right. This underscores the changing priorities in the workforce, where personal and professional fulfillment have become increasingly intertwined. As companies adapt to these evolving expectations, they face the challenge of fostering environments that support both mental and physical health. By prioritizing these aspects, businesses can not only improve employee satisfaction but also drive better performance and loyalty. This shift towards valuing employee wellbeing is becoming a key component of organizational success, reflecting a broader societal trend towards a more balanced and empathetic approach to work.

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