Built In, a platform specializing in AI-driven recruitment for tech professionals, has unveiled two vital resources to assist talent acquisition teams in navigating the contemporary hiring environment: the Talent Trend Report and the expert panel discussion “Hiring Redefined: Key Trends and Winning Strategies.” These resources offer crucial insights derived from over 350 HR and talent leaders, pinpointing significant trends such as the deployment of diverse recruitment channels, an increase in AI and specialized-tech roles, growth in global hiring, and enhanced investments in employer branding.
Job seekers are now approaching career opportunities with the same thorough consideration as consumers do with brands. In response, hiring teams are required to implement strategies similar to marketing, ensuring a strong and consistent employer brand presence while effectively reaching candidates. Maria Christopoulos Katris, the Founder and CEO of Built In, underscores the importance for companies to invest in various channels, not only to attract candidates but to cultivate enduring employer brands throughout the candidate journey. Although measuring success can be complex, technology has proven effective for tracking and optimization.
The “Hiring Redefined” panel discussion converts these insights into practical strategies, featuring expert viewpoints from industry leaders at Built In, Lowe’s, GitLab, and Shaker Recruitment Marketing. It focuses on attracting and retaining talent, particularly in high-demand areas like AI, and on leveraging employer branding to tap into new talent pools globally. There is a significant emphasis on aligning talent acquisition with business objectives and measuring efforts throughout the candidate journey to ensure efficiency. These resources provide a detailed overview of evolving trends and strategies crucial for achieving success in today’s competitive global hiring landscape.
