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Want employees to use their benefits? Rebrand them, experts say.

December 7, 2023

Via: HR Dive

As employers try to balance the rising cost of benefits with the comprehensiveness of their packages, companies are looking to make the most out of what they do offer, benefits experts told HR Dive.

“I think employers are doing absolutely everything that they can in order to optimize their spend on benefits and make sure they’re getting the most bang for their buck and the best reach,” said Casey Hauch, managing director of employee experience at WTW, a global insurance broker and advisory firm.

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