‘Job shift shock’ has emerged as the most popular workplace trend on TikTok and Google, according to a new report from Datamax Texas.
The report, which analysed TikTok hashtag counts and Google search volumes, found that job shift shock had a total of 1.7 billion TikTok views and 120,710 monthly searches on Google.
It was also most popular in the Philippines, according to the report, which reviewed data up to February 2024.
Job shift shock, first coined by The Muse co-founder and CEO Kathryn Minshew, refers to the feeling of employees when they start a new job and realise that the position or company is “very different” from what they were initially told.
