A company’s “culture” is a complex concept. Company culture is undeniably important to any business, but it’s difficult to come up with a concise definition. It’s even harder to effectively and consciously steer that culture in one direction or another, especially during a pandemic.
Defining Company Culture
Indeed provides the following definition of company, or business, culture:
“Business culture refers to the set of behavioral and procedural norms that can be observed within a company — which includes its policies, procedures, ethics, values, employee behaviors and attitudes, goals and code of conduct. It also makes up the ‘personality’ of a company and defines the work environment (e.g., professional, casual, fast-paced).