Tag: AI-Powered Tool

Research, Software

‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

April 4, 2019

Via: Entrepreneur

Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22 different brands in 2018 and charged $1,000 per post. Those brands didn’t realize that 96 percent of Jess’s engagement is fake, the […]