It’s one of the hottest HR trends in corporate America—debt-free education benefit programs where employers cover 100 percent of tuition costs in order to attract and retain workers in a hypercompetitive labor market. The list of companies announcing debt-free education benefits exploded during the pandemic and continues to grow each week.
“Given the increasing competition for talent, companies are seeing the value of providing employees with the opportunity to pursue higher education,” said Rick Benbow, regional vice president at Western Governors University, an online learning provider and frequent partner in employer-provided education benefits. “These programs can reduce employee recruiting costs, improve employee satisfaction and loyalty, reduce employee turnover, and enhance business results.”
