According to Ajilon (as reported by BenefitsPro), American employees spend 140 per year (or an average of 33 minutes per day) on Facebook, Twitter, Instagram and other social networks. Aggregated across all employees, the survey estimates this personal time costs employers $192.4 billion each year.
These numbers, however, merely beg the questions — (1) should you care and (2) what can you do about it?
The answers? (1) Of course, and (2) not much.
As I’ve long argued, employers that try regulate personal social media use out of the workplace are fighting a Sisyphean battle. I call it the iPhone-ification of the American workforce.
