H2O+ Beauty had quite the 2016. The 27-year-old skin care company closed the last of its brick-and-mortar stores, moved the corporate headquarters from Chicago to San Francisco and scrapped its old business model.
For a company of just under 50 employees, these are large changes to see through, but CEO Joy Chen led this overhaul by investing in the company culture. Chen, who has been with H2O+ Beauty since February 2015, knew that the entire team would need to feel empowered and motivated to deliver the new strategy, which is based on product innovation and marketing.
