Outsourcing creative talent can be a cost-effective alternative for small companies without the budget to hire a new full-time staff member or team. While outsourced creative talent may be cheaper than in-house staff, working with freelancers poses a unique set of challenges. For the relationship between manager and freelancer to thrive, certain measures should be taken to ensure clear communication and understanding.
Outsourced talent can be tricky to manage, particularly creative types, who have unique personalities and idiosyncratic character traits that call for a flexible management style.
