Recruitment through social media, also called social recruiting, is now a major trend in HR. According to a 2015 survey from Jobvite, 92 percent of all recruiters use social media, with LinkedIn (87 percent), Facebook (55 percent) and Twitter (47 percent) leading the way. Savvy HR leaders are sourcing candidates, especially younger-skewing talent, where they live, which is on social channels.
According to CCP Social Recruiting, the Aberdeen Group reports that, in 2015, 73 percent of working millennials found their latest employment through social media. Both sides of the hiring equation are checking each other out via social media, so any hiring strategy needs a social media component.
