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Mattel’s DEI leader on how ‘Barbie’ movie marks nearly 80 years of representation

August 28, 2023

Via: HR Dive

“Hi, Barbie!”

To haters’ chagrin, the “Barbie” movie starring Margot Robbie has lit up every aspect of fashion, meme culture and women’s (and men’s, and everyone in-between’s) empowerment. And that campy, joyful call and response is a symbol of the revolution.

For Mason Williams, Mattel’s global head of diversity, equity and inclusion, “Barbie” isn’t a next step in his company’s DEI goals. It’s the core of the brand’s identity, he told HR Dive.

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