“Hi, Barbie!”
To haters’ chagrin, the “Barbie” movie starring Margot Robbie has lit up every aspect of fashion, meme culture and women’s (and men’s, and everyone in-between’s) empowerment. And that campy, joyful call and response is a symbol of the revolution.
For Mason Williams, Mattel’s global head of diversity, equity and inclusion, “Barbie” isn’t a next step in his company’s DEI goals. It’s the core of the brand’s identity, he told HR Dive.