With more employees using social media in the workplace, companies are struggling to create viable social media policies and strategies that enable staff members to use their favorite communication channels while still protecting the company’s reputation.
One big problem is that social media usage in the workplace does not always result in social engagement. Clearly, social media is a powerful tool to share information and build personal networks. But in many cases, people use social media to sling around new content or retweet the latest breaking news without any context or business relevance.
