Employment branding is one of the most powerful tools recruiters have available to them today. It’s not only the newest and hottest thing in recruiting but is also one of the most worthwhile things you can do in the race to bring in the best and brightest. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. However, there’s a common misconception that many are playing out through their strategy, and that it the belief that employment branding only exists in social networks.
