Politically and culturally, the American public seems more polarized than it has been. The rapid emergence of social media platforms like Twitter, Facebook, and others means that virtually anyone can have a platform to share his or her views with the world in their rawest form.
This combination means a single individual can ruffle a lot of feathers. If that individual happens to work for your company, that could pose some tricky questions about if and how to manage employee social media use.