We all know how tight the unemployment numbers have been (and continue to be), and with no immediate end in sight, it’s no surprise that it will continue to be a candidate-driven market. So employers have the choice to either:
- Stick with the status quo, or
- Be proactive in their efforts to drive better retention within their existing team and/or ramp up their recruitment efforts externally
But before you invest more money or time into improving employee retention, you need to ensure your brand message is expertly crafted and completely centered on what’s in it for employees. Doing so is vital to getting new recruits to stick. And your message can’t simply be that you offer a great salary, great benefits, and a great culture.
