In today’s world, regardless of company size, a strong employer brand has become strategically imperative to attract, engage, and retain the best people.
It’s a candidate-driven market. While huge salaries, flexible working hours, and big bonuses are the biggest motivators, candidates of today want more; they want to work for a company that’s trustworthy and consistent and that delivers what’s promised. Therefore, it’s important to come across as a company candidates want to associate with. That’s why employer “branding” has become a buzzword, and every company is gearing up to improve its employer brand.
