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A CEO’s Advice on Adopting an Alternating Four-Day Workweek

July 20, 2021


Afour-day workweek can be a popular employee benefit. Brian Abernethy, co-founder and CEO of Service Direct, an online advertising and technology company for service-based businesses, tells SHRM Online why his firm adopted an alternating four-day week and how doing so can foster greater employee engagement and productivity. The company, based in Austin, Texas, with around 30 full-time employees, last year was recognized on the Inc. 5000 list of the fastest-growing private regional companies in the U.S.

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