In anticipation of the chain’s second busiest season of the year, Chipotle is ramping up its recruitment efforts by rolling out fresh content as part of its “Behind the Foil” television ads. The hiring push also comes as the chain remains on track to meet its goal of creating 7,000 jobs this year, per release details, an ambition that contrasts a currently tight U.S. job market.
The new commercials showcase the testimonials of five Chipotle employees: Cheyenne, Christina, Ehan, Shawn and Skye. In each of the 15-second clips, the employees share a tidbit of information about what it’s like working at Chipotle, like how the chain makes its guacamole, what the phrase “open kitchen” means and how they would describe Chipotle’s chicken to someone who hasn’t yet tasted it.
