Location decisions are typically driven by financial factors like real estate, costs, corporate taxes or government incentives, with talent considerations taking a back seat. Even when real estate teams and CFOs take talent requirements into account, they often lack the granularity that HR leaders can bring to the table.
The COVID-19 pandemic created an opportunity for many organizations — and an urgent necessity for some — to rethink their office location strategy. The new and critical variable is talent. With many organizations now expecting the hybrid workforce model to be permanent, the best location strategy will consider access to talent and variables that affect employee experience in addition to the traditional real estate and tax considerations.