Snapchat embraces and champions the ephemeral nature of communication in a landscape that is saturated with it. Snap a pic or a vid, send it to a friend, and moments after being viewed it self-destructs into the ether forevermore.
We’re talking about communication that both originates from and elicits an immediate emotional response, as opposed to a long and drawn-out intellectual consideration. For this reason, snapchatting is free of the anxiety surrounding traditional forms of communication. Perhaps this is why the once-spurned app is so popular today.
