The term “company culture” became a recruiting buzzword many years ago and has since turned into a key workplace factor. Start-ups and tech companies took it to the next level, innovating in the workplace to not only set the scene for great company culture but also attract those who wanted to be part of it.
With the traditional office being a thing of the past—at least for now—does company culture still matter? The short answer is yes. Jennifer Howard-Grenville, the Diageo Professor in Organisation Studies at the Cambridge Judge Business School at the University of Cambridge, suggests why: “Culture is the holistic and somewhat mysterious force that guides actions and interactions in the workplace.”
