Today, sales professionals are facing the barriers of inflation, heightened competition, a lack of high-quality leads, and longer deal cycles, with 54% saying their job was more difficult in 2023 than in previous years. These challenges can be overwhelming for sales professionals, leading to high levels of burnout and a decline in job performance, productivity, and engagement. In fact, the sales turnover rate hovers around 33%, three times the rate of other jobs in the United States.
