If you’ve ever watched an educational video, you probably stared at the screen but didn’t retain much. Maybe your eyes glazed over and you drifted off, thinking about your grocery list instead. Sadly, this is an experience many of us can relate to. This problem arises when companies focus too much on technology and not enough on storytelling.
When done right, online learning videos can increase information retention and overall engagement. The total spend on online learning content is increasing, and it’s expected to reach a value of $435 billion by 2030. But are companies spending their money on the right tools? Let’s examine the three most common mistakes employers make when it comes to online learning.
