Is social media still an effective way of recruiting employees in 2024? The answer, like so many human resources topics, depends on who you ask.
While algorithms and changes to the Facebook ads mechanism have plummeted the viewership of many companies’ content, the fact remains that US adults still spend a ton of time on social media. Most adults spend hours a day scrolling their phones, whether they’re laughing at memes on Instagram or wishing someone a happy birthday on Facebook. Social media isn’t going anywhere; it’s simply changing as all technologies do. That might be frustrating, but it’s part of the technology game. Since people are still spending time on social media, it’s still a worthwhile avenue to focus on—if done properly.
