Retention is a key metric for most companies. Particularly when it comes to retaining the top performing people, tracking turnover can uncover problems as well as identify successful practices and managers.
But for how much longer will retention be a useful metric?
Steve Rio, the founder and CEO of the branding and marketing firm Briteweb, believes it’s already past its utility. “Retention is no longer a valid measurement. Instead, we should be focused on attraction, and passion, and affinity.”
