The No.1 reason employers engage in recruiting on social media channels is to attract potential candidates not yet looking for a new job, according to new research from the Society for Human Resource Management (SHRM).
About eight in 10 HR professionals (82 percent) said recruiting passive job candidates is the primary reason their organizations use social media for recruitment. Increasing employer brand and recognition (77 percent), and targeting job candidates with a specific set of skills (71 percent) were also top reasons given.
The SHRM survey “Using Social Media for Talent Acquisition—Recruitment and Screening,” released Jan. 7, found that recruiting via social media is growing, with 84 percent of organizations using it currently and an additional 9 percent planning to use it. In 2011, only 56 percent used social media for recruitment.
For most organizations (81 percent), social media is one of several recruiting tools used; only 5 percent said it is their primary recruiting tool
