In business, they say a great idea is worthless without great execution. Taking that a step further, even great execution sometimes can’t salvage a company with poor culture. Brilliance alone might be able to get a firm up and running, and things might even carry on swimmingly for a few years.
But, in time, if a company doesn’t focus on building the principles of a successful culture, the business will begin to unravel. With a hollow foundation, management will be leading a rudderless ship, employees will tune out, and everyone will just end up going through the motions. Indeed, what started as a fantastic idea and excellent business model will inevitably fall apart.