As a consultant who feels strongly about providing employees with both choice and value in their overall benefits package, I am heartened to see that employers increasingly see voluntary benefits as a means of enriching their core benefits plan by allowing employees to choose more personalized benefits.
However, it is important to focus on providing employees with meaningful choice, as well as value. And with employers looking to recruit experienced talent, offering options that appeal to multiple ages and family types can help make these companies employers of choice.
