In 2020, Starbucks linked some parts of executive compensation to the fulfillment of its DEI goals. In March 2022, the NCPPR — through the American Civil Rights Project, a conservative law firm — demanded Starbucks retract its DEI proposals, according to Starbucks’ motion to dismiss. Starbucks’ board considered and rejected the demand. The NCPPR filed suit in August 2022, in a county court in Spokane, Washington. Starbucks succeeded in moving the suit to federal court in November.
