As an HR professional, you already know that keywords can make or break job seekers’ attempts to snag an interview, because their resumes are fed into a company’s applicant tracking system or other resume scanning tools.
But there’s an art and science to picking the right words—and the power of keywords goes far beyond resumes. They are just as important when you are writing thank-you notes or crafting your LinkedIn profile or personal website—and even in verbal exchanges during interviews. Why? Keywords communicate critical information about your skills, qualifications, experiences and achievements.
