Video is a part of our everyday lives. It’s what we use when we need to find out how to put together furniture, the thing we scroll past in our Facebook newsfeed 200 times a day and how we share special moments with family and friends. AT&T recently reported that 50% of its Internet bandwidth use is video. It’s also become a resource for us in the recruiting industry to reach candidates as they become more accustomed to and expectant of video in the hiring process.
It’s a powerful medium that presents a real opportunity for employment branding, content sharing, candidate reach and providing resources.
