Love it or consider it a waste of time, social media has become a big part of how the best companies attract the best employees. Companies spend a significant amount of time building their brands and developing their online personas so that they can attract the best candidates for their open positions.
Recruiting new employees through social media is like many other recruiting efforts. It must be done with caution, and employers should remember that it is a two-way street. They may want to screen candidates’ Facebook profiles, but they should remember that candidates will also be looking the company up online.
