When your kid gets sick, your daycare provider breaks a leg, or there’s a snow day, finding a backup provider can be difficult if not impossible. So, it’s understandable that a group of Amazon employees, who call themselves “Momazonians” want Amazon to step in and provide a backup childcare perk.
There are lots of good reasons for a business to do this–it makes your workforce more stable, it can help you attract women (more about that later), and may ultimately help the bottom line.