Knowing what sets your business apart is vital if you’re going to stand out from your competitors. And as the world grows smaller, differentiation becomes increasingly important to ensure your business thrives. Understanding what your organization’s core competencies are can help to give you a competitive advantage in your market, and if you can identify the competencies within your team, you can maximize your output considerably.
What Are Core Competencies?
Core competencies are something we’ve been aware of since they were first introduced in the early 1990s by researchers C.K Prahalad and Gary Hamel. Prahalad and Hamel ascertained that in order to capture a market, a business needed to focus on more than just revenue.
