Most savvy businesses owners know that it’s much more cost-effective to hold onto a current customer than it is to go out and get a new customer. That’s why avoiding customer churn is such an important part of sound business performance, and why companies invest in loyalty and discount programs – to keep customers happy and increase the amount of repeat business they get.
The same idea holds true for employees, too. It’s not enough to just recruit the top talent – the real ROI in recruitment comes in retaining those top performers for years to come.
