Working parents consistently rank child care benefits as a top priority from employers, particularly in the post-COVID environment. Working parents, especially working moms, continue to leave the workforce at an unprecedented rate, citing child care as a major concern and often the key deciding factor in staying with an employer, or in the workforce at all.
The data is clear for employers. Supporting working families is an effective strategy to promote loyal, productive employees, and in turn, positively impact the company’s bottom line.
