An often-overlooked aspect of the HR and recruitment functions is the sales/marketing element inherent in recruiting employees. Of course employers want to hire the best, brightest, and most diligent workers, but jobseekers also want to work for the best employers and do the most prestigious, lucrative, and rewarding job they can find.
Expectation Gaps
Some HR and recruitment professionals are all too adept at this marketing element—so adept, in fact, that new recruits at many organizations often experience an expectation gap between the job they thought they were accepting and the one they end up performing.
