Developing a strategy for talent engagement can help you find and retain top-tier employees. However, many small and midsize organizations overlook a potential asset in building a winning employer brand: career development and upskilling. Organizations of all sizes need to attract talent and find an easy and affordable way to offer professional development.
But small businesses — which tend to offer far fewer benefits than large companies — seem to be missing this opportunity in particular. A recent Market Pulse Study conducted by ADP Commercial Insights found that 46 percent of small businesses agreed that career development training is important for talent attraction, and 45 percent said it mattered for employee retention, but only 19 percent said they offer it as a benefit.
