A decade ago, behavioral science was a niche field of study consigned to science journals and academic papers. Now, there are over 300 behavioral companies working with governments and industries across the globe. Even the proponents of the theory did not dare to imagine such an impactful ascendency.
But very few of these companies are specifically focused on recruitment. Given that this practice reveals to us, in the words of behavioral scientist Richard Shotton, “how people actually behave, rather than how they claim to behave,” an inevitable change is imminent. The vast advantages offered to recruiters and businesses mean behavioral science methods will become integral to standard recruitment processes.