Companies struggling to find enough help often overlook the potential labor pool that exists among gig workers. While some employers may be dismissive of the viability of utilizing gig workers for their operations, there are millions of potential gig workers around the country, meaning that there are likely many with the skills a given employer may be looking for.
Gig work sometimes has a stigma attached to it suggesting that those engaged in part-time, temporary or contract work are lazy, marginally qualified, or unlikely to be reliable long-term options. But the reality is many of today’s workers who prefer the flexibility of gig work are highly motivated and highly qualified.
