It is difficult to gain the trust and loyalty of both customers and employees and this is why the best way to build your business is to deliver those things that are perceived as being scarce.
Whatever is scarce is valued. Examples include:
Most over-promise and then fall short on delivery. Make it your mission to under-promise and then exceed expectations.
Most people talk far more than they listen. These folks don’t realize they can’t learn anything new while they’re talking. (You were given two ears and only one mouth for good reason.)
