After companies and organizations have navigated through a disaster, scandal, or other emergency, they should not assume they’ll never go through a similar experience again.
In reality, it is as important to guard against a relapse as it is to prevent and prepare for a crisis in the first place. I call this the Crisis Management Law of Holes. The first law is: “When you find yourself in a crisis, don’t dig yourself deeper into a hole.” The second law is: “After you’ve climbed out of one crisis, don’t fall into the same or a different hole.”
