Behavioral psychology can and should be a key part of any manager’s or training department’s toolkit. At a fundamental level, behavioral psychology is “the study of the connection between our minds and our behavior.”
Behavioral psychology has been used to study why people act against their best interests—for example, why people make impulse purchases waiting in line to check out at a store or when browsing online, even though they can’t afford and/or don’t need those extra items. It’s also been used to understand how incentives—both positive and negative—can impact behavior and actions.
