There is little doubt that the economies world- wide are increasingly global. The internet promises to bring humankind together more quickly and cohesively than any technology that preceded it. News travels around the world instantaneously, culture crosses borders, and brands rise to global levels overnight.
To capitalize on this digital globalization trend, many companies need a physical presence in the regions they want to do business. But while information travels efficiently globally, enterprises often find they need to “plant the flag” in the countries they want to do business.
