According to the Mercer report, nearly half (47%) of the gross domestic product (GDP) will originate in 443 cities worldwide between 2010 and 2025. Businesses may want to put themselves in a position to recruit and hire skilled job seekers who want to live in these growing urban areas.
The NRP Group relocated its headquarters to downtown Cleveland because it believed it would find more young professionals there and be able to use the city to attract millennials to its business. Research shows that young professionals like the cultural events, interesting restaurants and vibrant social scenes that metropolitan areas offer.