Does your organization struggle with achieving a relatively normal gender balance in the workplace? If you’re trying to recruit in a way that will attract women to the workforce but aren’t having the results you expected, there may be a few more things you can try to achieve a more balanced result.
Here are some considerations:
- Words matter. A job post’s word choice matters a lot. Avoid using words that are typically associated with masculine traits like “aggressive” or “analytical” when you could use words like “responsible” or others that have less of a masculine or feminine connotation.
